Our Madness
Scoffing at so-called impossibility, we tune out the reasons others give when claiming that healthcare is too complex to fix. Patient safety is possible. We drive incremental improvement—one technology, one hospital, one patient at a time—through practical and inspirational knowledge sharing.

Our Method
Whether in person or on the web, we bring you down-to-earth, results-based expertise from your highly-qualified and inspiring colleagues.

Cofounders

Jamie Kelly
President, Entropy Research, Inc.
www.entropyresearch.net

Mark Neuenschwander
President, The Neuenschwander Company
www.hospitalrx.com